Thursday, July 30, 2009
Is Google doing keyword memory and delayed paid search responses (or just broken)? What do Cairo and Machu Picchu have in common?
I am not sure what this means. One possibility is that Google is convinced that I continue to be interested in Cairo despite having entered other search terms. That (through me being logged in) it has run some algorithm on my past searches and Cairo comes up again and again. The other possibility is that the "broad match" bidding advertisers are doing is now getting more and more broad in terms of keyword matching and maybe even session time. Or - Google is busted. If the former options then the matching that Google is doing is not right as I do not have a history of searching for Cairo hotels. But is shows that Google is experimenting with behavioural targeting techniques. If the latter option (Google is busted) then a lot of advertisers are going to be very unhappy about the click costs that result.
Do you know what is going on here?
UPDATE - GOOGLE have confirmed that is part of broad matching.
Here are the screen shots
Results for "Hotels in Cairo". Sponsored results all make sense
"Hotels in Machu Picchu" with Dubai and Cairo results