Tnooz: 5 tips for launching a social media strategy

My largest post ever is now live in four parts over at Tnooz. 2,500 words on "5 steps for a travel supplier looking to launch a social media strategy". 5 steps in four parts. Here they are with links to the individual pieces

Step 1 - Decide who you want to talk to and what you want to say

Step 2 - Start monitoring social media. Make it a customer service and marketing priority

Step 3 - Collect data - all of it

Step 4 - Craft product and content plans

Step 5 - Start saying and stick to it

Critical to this analysis is that it is not until Step 5 that full blown social media content creation is recommended.