Today marked my first day in a new job as CEO of travel start up Getaway Lounge. We are days away from launching a travel deal site focused on the Australian market
Getaway Lounge is a travel only private sale site offering great discount travel deals launched as an independent company funded by Nine Entertainment Co (NEC).
Two reasons (other than me) that Getaway Lounge is different to a regular travel deal a day launch. First NEC gives us access unrivaled online and offline marketing in Australia. Second, the brand Getaway Lounge will be associated with the Getaway TV show – Australia’s number one travel TV show. Ninesmsn (one of Australia’s largest websites and a company part owned by NEC) will help with online marketing
As you know PhoCusWright in their recent APAC report put the online travel market in Australia at $11.3 billion in 2010 (35% of the total market). You may not have heard that IBISworld say that group buying in Australia has gone from near zero to a $377mm dollar a year business with travel and accommodation accounting for $110.4mm or 1% of the online travel market.
Wish me luck and more on the launch soon
If you feel like helping me out, please like Getaway Lounge on Facebook and follow Getaway Lounge on twitter.
I will still be blogging regularly here at the BOOT and on Tnooz
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