BOOT speaking at Pricing For Growth conference Sheraton on the Park Sydney 25 July

I will be at the Pricing For Growth conference at the Sheraton on the Park on July 25. My session is at 945am on the Monday. Topic is:

Case study Competing effectively in an online world

• Keeping up with the changing business models that are being borne out of the growing online world
• Tailoring and strengthening your online pricing strategy to withstand both local and global competition
• Having an agile pricing strategy in place that can quickly respond to market changes when time is of the essence
• Transparency, opacity, flash sales, closed loops, geo targeting and the complexities of selling in a world where everything can be discovered

Let me know if you are attending and want to meet up.