Below is a Q&A exchange with Getflight.com.au founder Ian Cumming (pictured here on stage at WebInTravel). This is an instalment in my profile series on Australian travel search start-ups.
BOOT: Date founded
Cumming: January 2011
BOOT: Name of founders
Cumming: Ian Cumming
BOOT: Name of backers/investors
Cumming: Timothy O'Neil-Dunne (t2impact), Gill Hazel (travel industry advisor), Don Takaya (PR and media relations)
BOOT: How much money have you raised
Cumming: None.
BOOT: Description of the business
Cumming: Multi-channel distribution of sale airfares across web, social and email.
BOOT: What is the revenue model
Cumming: On the B2C side - Affiliate advertising (hotels, tours, car hire), and on the B2B side - Licensing of a white-label solution.
BOOT: Any success metrics you are happy to share (traffic levels, customer numbers, revenue numbers, number of searches)
Cumming: 8,723 alert subscriptions, 52,597 deals found, 268,652 deal alerts sent, 70,972 unique visitors, 47,935 searches to airline websites.
BOOT: Something you learnt along the way
Cumming: Online distribution of airfares is complex and innovation is in a stale-mate with the conversion rate.
BOOT: Something you wish you had done differently in launching a business
Cumming: Launched in an emerging market.
BOOT: What's next for the business. What are you working on that is exciting
Cumming: We are focused on developing a licensing model which allows OTAs to re-brand and integrate the GetFlight technology platform to increase distribution of their inventory and increase user engagement.
BOOT: Favourite non-travel website
Cumming:: readwriteweb.com
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