The BOOT in the Australian - "search and you shall find"

Travel journo Dave Carroll had a piece in weekend version of the Australian titled "Search and you shall find". In the article he talks about some of the changes in search patterns by consumers in online travel. He interviewed me for the piece. I share my views on different measures for authority, the tastegraph and the sociograph - building on my Tnooz piece "Google instant is just the beginning in the search revolution in travel".

Full piece from Dave with my comments is here. I mention tripadvisor, jetsetter, bonvoyou, triporati. joobili and (in a where did they go moment) gliider.