PhoCusWright: Trying to sort out the travel planners - Travelmuse, TripIt, GoPlanit, entrip, YourTour, NileGuide etc

Am at the PhoCusWright Travel Innovation Summit. 32 companies - mixture of start-up and mature companies- are pitching a new product in the hope of gaining industry support. We are half way through the summit and a theme is emerging very quickly around travel planning. No surprise of course. Again and again at non-travel internet events it has been the trip planner that has generated the buzz. Witness TripIt and the 2007 TechCrunch40 event and GoPlanIt at the 2008 TechCrunch50 event. Today at PCW we have already heard from TripIt, TripJane and Travelmuse (update and now YourTour update 2 and now NileGuide). At WebInTravel we also heard from entrip. Common functionalities are coming through each of these companies - the ability to integrate and add trip elements and content from other websites; the ability to share and build a network; and the ability to build a "living" itinerary with all elements.

The differences are just as stark as the similarities. Each of these companies (and others) are approaching the business from a different angle.


In the case of TripIt - the experience starts with using TripIt to combine the disparate itineraries that appear in email from an airline, hotel provider, destination service etc.

With entrip - the experience starts with a map. Consumers connect the points they wish to travel between and entrip provides (or facilitates) the content and booking functionality.

At GoPlanIt - the experience starts with a destination. Crowd sourcing and social networking elements recommend a trip itinerary including details on activities.


For Travelmuse - the experience starts with content. A regularly published online travel magazine that has morphed into a trip planning and sharing system.

With YourTour - the experience starts with traveller desired experiences . Building a trip recommendation based on the broad trip desires entered by the consumer.

Through NileGuide - the experience starts with the desire to build a guidebook for a destination. One document to replace the the myriad of documents that even the simpliest of trips end up generating.


And finally for TripJane - the experience starts with Facebook.



I was working on setting some criteria for judging which of these will be the most successful. Trying to set up a scoring or ranking system to judge on areas such as technology, UI, marketing, business model and people. I realised that if I continued with this thinking, then I was setting me up for a very complicated task (lots of work). Critically I quickly came to the realisation that this list of judging criteria was all but irrelevant because there is one success factor that is more important. I call it "survivability". It seems circular that the most important cirteria for success is the ability to survive but in the case of a travel 2.0 start ups that are content heavy I see the most important factor for success the ability of the company to survive for a the next two years. To keep the product up, live, growing, changing and adapting. Staying alive while the long path to consumer acceptance is trod. Giving the company time to test itself and prove that their approach is the right one. I have a personal favourite in the list and there one that I don't get but that's not important. What is important is that these companies need to make sure that they have a lot of runway (ie can survive for a long time on the money that they have) and are able to change and adapt on a dime.

What do you think?

UPDATED - to include YourTour

UPDATED 2 - to include NileGuide

Trialing Yammer - will let you know

Yammer.com has been pitched as Twitter with security controls. That is a micro-blogging/updating service where to can limit the "followers" to ensure internal security. I it supposed to be better suited to corporate users. I have just started to trial it with my team. Will let you know how it goes. I first heard of Yammer while watching the TechCrunch50 list, looking for travel companies. Yammer was the TechCrunch50 winner.

Of course the day before I decide to kick off the trial the first piece of bad news for Yammer (capacity issues) hits the interwebosphere (TechCrunch story here).

RedHerring likes tripJane at lot, TechCrunch 50 a little but I have not idea what they do

RedHerring is the tech boom magazine who's death keeps being reported and yet somehow managed to survive. Every now and then I check in on the online version to see what is happening. In keeping this week's (accidental) start-up theme at the BOOT, I came across the list of the Red Herring North America 100 from back in May 2008. This is their list of the top 100 start-ups in North America. Lots of good pedigree here as past winners include Google, Yahoo!, Skype and YouTube (with a little glitch around Netscape).

Much like TechCrunch50 I could only find one travel company on the list - tripJane. tripJane was also a finalist in the TechCrunch50 - being part of what they called the demo pit (ie not on the main stage but out in the foyer on a card table).

No details on the tripJane website on what they do. Something about social networking, purchasing and planning - which we have heard before. Here is the Crunchbase profile for a little more.

At lot of time has passed since the May RedHerring awards. Anyone out there from tripJane want to share with us what you do.

Promise next week to leave start-up land the get back to the more regular feature of this blog - whining about Qantas covering general industry trends.

GoPlanIt - interview with COO Jimmy Ku on the day the Dow imploded

It is start up interview and profile week here at the BOOT. Earlier this week we talked with Yen Lee of UpTake about how he felt cashing a $10,000,000 cheque moments before the Dow went into (the first of many) freefall(s). Then I posted an exchange with Our Explorer CEO Dave Cunningham about his efforts to match tour guides with lost tourists.

Today I had a chance to speak with GoPlanit COO Jimmy Ku. You’ll recall that GoPlanit was the only travel company to be part o the high profile start-up competition TechCrunch50. My earlier profile of them is here.

Discussions around money

On any normal day our interview would have focused on GoPlanit's plans to move from beta to a full release, how they would generate traffic and thoughts on balancing editorial and user generated content. Unfortunately this is not a normal day. On this day Washington degenerated into a $700 billion game of “I like George Bush less than you do” driving the Dow down 778 points (check out this interactive graphic on nytimes.com tracking the decline of the Dow with the counting of the nae votes– registration required). Unsurprisingly it meant we spent time talking about GoPlanit’s plans for raising their first full round of funding. As the Crunchbase profile states and Ku confirmed GoPlanit have raised $500k in seed capital. This is enough to support current efforts and the team of 7 but Ku admits that they will need more.

Thankfully for GoPlanit the profile boost of Techcrunch50 participation has opened a huge number of doors as they look for funding. As Ku put it Techcrunc50 guaranteed me “days of back to back meetings”. But even Ku admits that the horror on the Dow going to make it tougher. “Anyone not scared [about the Dow decline] is probably lying” said Ku “but good products will still make money and VCs will still invest in those that can succeed”

Discussions around traffic

It is too early for Ku to share any traffic numbers with us but we did discuss GoPlanit’s marketing tactics. As expected the focus will be on SEO through user and editorial content. GoPlanit needs to take time to develop each destination it is planning to launch through connecting tot a “respectable source” of content and information, building out the links to providers and setting up the framework for attracting user generated content.

Sidebar - While discussing this I noticed that both TripIt and TripAdvisor are bidding on the keyword phrase “planning a trip” (as you can see in this poorly cropped photo image).



This seemed odd to Ku. He said (and I agree) that you want to attract the people looking for a destination not someone generically searching for a trip planning tool.

Discussions around the founders

The idea behind GoPlanit is best drawn directly from CEO Steve Chen’s presentation at Techcrunch50. In short the founders separately experienced the pain of trying to organise large holidays. In Ku’s case he found himself as the designated organiser for group holidays with friends. In CEO Chen's case it was in organising his honeymoon and his general experiences post a career with Accenture as an event organiser in the Bay Area. Chen and Ku are also joined in the founder club by CTO James Chen, most recently of CNET, Rotten Tomatoes and HotorNot.

My take

I like the idea and as with many start up interviews with travel content/tool companies, if they can generate the traffic, then the ad revenue will follow. The CPM rates and advertising desire for good consumer travel eyeballs is strong enough to survive this economic Bush-wacking. The challenge is raising the money to support the product to attract the eyeballs on a day no one can get $700 billion from the US government.

Related News

• TechCrunch story on a site upgrade at the Microsoft backed PlanetEye;
• TechCrunch story on impact of the credit crunch/implosion on VCs and Startups; and
  
• Jason Calacanis on "the Startup Depression"
  

GoPlanIt - the Travel representative in the TechCrunch50

The second annual TechCrunch50 conference is over. This is the start up demonstration conference organised by web-celeb and CEO of Mahalo Jason Calacanis and uber blogger Mike Arington of TechCrunch. The conference profiles 50 web/tech start-ups, which compete for a $50,000 prize.

This year's travel nominee/competitor (there only ever seems to be one) was GoPlanIt.

GoPlanIt is a trip planning site. Enabling consumers to add activities, trip itineraries, maps and commentary to a trip plan. Naturally it comes with reviews and social networking/sharing/mobile access elements. It's difference from a "standard" web 2.0 planning site is that you can hit the PlanIt button and have a trip itinerary automatically recommended and built based on the behaviour of other users. This of course can then be modified and edited. The only downside is the that it takes time to build up the necesary history nad connections. Hence the service is currently only available in America. Here is the TechCrunch review/profile.

Being the travel nominee for 2007 was a great kickstart last year for TripIt. Since being part of TechCrunch50 they have raised another round (including an investment from Sabre). Just recently announce that the CEO of Mozilla Corporation (John Lilly) joined the TripIt board. Just this week king of the blogs Robert Scoble asked his readers/twitterers which online travel services they used. TripIt was mentioned again and again in the replies. You can re-read my interview with TripIt CEO Gregg Brockway here.

You can see a video stream of the GoPlanIt presentation here by CEO and founder Steve Chen and the presentation of the eventually winner - Yammer (TechCrunch Profile)