Friday, January 23, 2009

2009 "Opportunities in Online Travel" over at the WebInTravel website

Siew Hoon of WebInTravel has been asking people their views Opportunities in Online Travel in 2009. I sent her my top three - which are:

1. Become the Deal Hunter - consumers will still travel they just need deals. Does not mean just price discounts but consumers will need suppliers and intermediaries to be prepared to offer unique specials and deals.

2. Focus on the Product - expectations will be lower so now is the time to invest in your product. Innovation in a down turn is critical, as is fixing all those bugs that have been ignored in times of growth

3. Steal market share from less resilient/prepared competitors - no explanation needed!

If you'd like to see more, including what Ram Badrinathan of PhoCusWright said, then head over to the WebInTravel newsroom.

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