Hard to pass any substantive judgement without knowing the price paid. Generically speaking the vacation rental business is (like any media business) a scale game, so improvements in scale (including brand breadth) are a good thing. That's right, I said "like any media business". Don't let the look and feel of HomeAway fool you. It is not a retail/sales model like an OTA or online hotel company or the HomeAway competitor VacationRoost. HomeAway operate on a listing model - properties pay to list on the site. The base package is a flat listing fee (this I know for sure) which might be supplemented with premium listing packages and fees (this I am speculating). Think of the model as a targeted, online yellow pages model. Summary - a media business not a retail business. Media loves more and more scale and HomeAway are happy to buy their way.