Who knew that a BOOT rumour (admittedly one from a trusted source) could prove to be true. I wrote last week that I had a good but unsubstantiated story that Google was planning a launch of travel meta-search. Now we have confirmation that they are putting prices into the display of hotel results with priced links to booking engines. Not all users are seeing this functionality (in classic Google multi-variant testing) preventing me from giving you a screenshot of my own, but over at "eWeek Google Watch" you can see some screenshots of a "hotels in new york" search with prices and meta-search style functionality.
Kayak, Wego, Hotelscombined, Sprice and more - hold on to your algorithms this is going to be a bumpy ride!
More analysis over at Tnooz
PS - WOW I scored a TechCrunch link out of this