Friday, November 7, 2008

Expedia Online Advertising in Australia: Sometimes marketing and IT need to talk to each other

Spotted the following online advertisement on the NRMA website (an Australian AAA company) for Expedia. An automobile website is a perfectly good place for a marketing team to buy for a banner campaign.

But the timing of the ad is no good. Someone in IT scheduled an outage and either forgot to tell the marketing team or it was too late. Here is the landing page from clicking on the ad

Oops! Unfortunate waste of advertising money.

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